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Reference Code: SAB-ZA-26662

Company Overview

Our Dream is to bring people together for a better world. Beer, the

original social network, has been bringing people together for thousands

of years. We are committed to building great brands that stand the test

of time and to brewing the best beers using the finest natural

ingredients. Our diverse portfolio of well over 400 beer brands includes

global brands Budweiser, Corona and Stella Artois; multi-country brands

Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions

such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes,

Skol, and Victoria. Our brewing heritage dates back more than 600 years,

spanning continents and generations. From our European roots at the Den

Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the

Anheuser & Co brewery in St. Louis, US. To the creation of the Castle

Brewery in South Africa during the Johannesburg gold rush. To Bohemia,

the first brewery in Brazil. Geographically diversified with a balanced

exposure to developed and developing markets, we leverage the collective

strengths of approximately 200,000 employees based in more than 50

countries worldwide

Key Purpose Statement

To implement a market driven differentiated service that builds

sustainable competitiveness within the Tavern Class of Trade which

delivers sustainable growth in brand equity, sales volume, market share,

competitive advantage and corporate reputation

Competence Requirements

A grade 12 qualification is a minimum requirement

At least 2 years’ experience in a sales/marketing/FMCG environment

Valid unendorsed Code 8 drivers licence

Basic computer literacy and experience working with Microsoft Office

Local area knowledge is a requirement

Ability to work in a flexible working environment (working on week-ends)

Commercial Aptitude Understands the value chain across sales and

marketing and how the roles interact with each other. Proactively seeks

out competitor information and includes this in the overall selling

task. Ability to understand the concept of profitability and the role

of pricing, product mix and merchandising in making commercially astute


Customer Focus Making customers and their needs a primary focus of

one’s actions; developing and sustaining productive customer

relationships. Effectively meeting customer needs; taking

responsibility for customer satisfaction and loyalty. Connecting with

and developing a strong rapport with customers; collaborating on plans

and decisions and proving criticality to the customer. Ability to build

authentic relationships across diverse groups of people.

Accountability Being accountable for achieving results and taking

responsibility for one’s actions. Takes the role personally and

professionally; is a self-starter. A strong achievement orientation.

High integrity as a representative of SAB.

Flexibility Ability to adapt behaviour to changing situations.

Open-minded and adjusts priorities in response to unanticipated events.

Able to identify issues and resolve problems in the moment. Resilience

and endurance in managing extraordinary and flexible working hours.

Willing to work weekends and public holidays as required.

Selling SkillsIdentifying needs and opportunities, leveraging unique

value proposition, representing capabilities, and closing sales.

Effectively exploring alternatives and positions to reach outcomes that

gain support by using appropriate interpersonal styles and communication

methods. Ability to establish rapport, identify the customer need and

gain commitment. Ability to plan, organise and prioritise sales


Planning and Organising Work with the Sales Lead to developing

specific plans to leverage SAB’s value proposition and unique

competitive advantage against customer needs. Focuses on the detail and

executes plans meticulously to exceed customer expectation. Excellent

administration skills.

Output and Accountabilities

Customer Development

Manage and build customer relationships with Tavern owners

Drive weekly customer calls per outlet to build effective partnerships

and resolve customer issues

Ensure all customer master data is input, current, correct and


Achieve customer sales volume targets

Ensure each outlets buys directly from SAB consistently on a weekly


AMPPS Delivery

Complete and influence the AMPPS survey by delivering on every targeted

plan: Availability; Merchandising; Price; Promotions; Space

Monitor volumes by outlet to ensure 100% availability of key brands and

packs through forward planning

Manage stock rotation to ensure 100% availability

Drive the effective execution of selective merchandising implementation

in the consumption and purchase zones as per the In Trade Execution

Guidelines (ITEG)

Negotiate and execute interior and exterior price communication; capture

price priorities; ensure price point compliance and execute on the

overall price and promotion campaigns throughout the year

Manage outlet retention by tracking and monitoring competitive shelf

space and volumes sold and ensure effective positioning of brands for

maximum volume growth

Asset Management

Manage SAB refrigeration assets by driving governance and compliance for

the SAB audit

Manage all SAB assets in the outlets including permanent merchandising

and signage

Ensure SAB products are stocked in fridges as per ITEG

Conduct asset verification surveys (Fridges, etc.)

Assist customers with Model stock system to manage stock replenishment

and minimise stock outs

Manage stock rotation and quality

Additional Information

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Job id : , #68625, 291 views,