Marketing Manager-Snuza (Pty) Ltd

🗏Job Type

Full Time

Remuneration: Market related
Benefits: medical aid, performance bonus
Location: Cape Town, Gardens, CBD
Education level: Degree
Job level: Mid/Senior
Travel requirement: Occasional
Type: Permanent
Reference: #BZMkMgr
Company: Snuza (Pty) Ltd


Job description
Purpose of role

To provide and execute marketing strategy in order to strengthen our brand through the use of the latest digital trends and technologies. To provide content and support to distributors around the world to ensure they are actively promoting the brand within their territories and within the brand guidelines. To manage all marketing and communication functions of the business in line with the company objectives and applicable standards. This role is best suited to an ambitious, highly creative, well organised and very thorough individual with excellent attention to detail who is not afraid of challenges.

Key areas of responsibility
Manage all marketing and communication functions of the business.
Grow brand awareness.
Define/refine and monitor key metrics (eg Google Analytics, ...) to improve performance: “if you can’t measure it, you can’t manage it”.
Manage and improve marketing processes to ensure quality and consistency.
Ensure all collateral complies with regulations (use of logos, trademarks, claims, etc).
Budget planning and managing execution.
Managing, mentoring and coordinating other members of marketing department.
Key activities
Content creation: Provide creative direction for: photoshoots, video creation, website content creation, blog post generation (2x per month), social media, sharing with distributors and upkeep.
Social media: strategy, content creation, translations - managing pages and distributors, scheduling, customer service, advertising, general upkeep of admin control, managing the global pages structure.
Website: Google analytics, blog monthly creation, translations, SEO, Adwords, store locator.
Packaging/manuals/quick start guides/packaging labels: approving designs and design sign off with various printing companies, translations, new product introduction - coordinating new printed material with production process.
Branding: brand guidelines creation and control for both digital and print, scanning and control of distributors use of brand imagery across various media platforms.
Trade show collateral: marketing material, stand design.
Digital campaigns: content creation, driving strategic action - linked to understanding the state of countries sales and what needs to be done to help drive sales.
Email marketing: Use of MailChimp (or equivalent) for communication to distributors and end-consumer, ensuring data privacy laws are abided by.
Strategy: being aware and scanning for possible new marketing leads and opportunities.
New product launches: branding (name, colours etc.), sales pitch - communication to distributors, photoshoots, packaging creation and design, launch strategy.
Smartphone apps: creative input into user experience, analyses of copy and use of wording, translations.
Other ad hoc: magazine advertising, radio, driving local digital sites sales - Takealot daily deals, One Day Only etc.


Company Description
Snuza Pty Ltd, based in Roeland Street, Cape Town and established in 2007, is a global leader in baby and child monitoring products, having a distribution network in most of the developed world, with North America, Europe and Japan being our strongest markets. We design and produce innovative products that surpass the highest international quality and safety standards. We have both medical and non-medical devices in our product portfolio, reaching both the medical and consumer markets.

Requirements
A postgraduate degree or equivalent in marketing.
Minimum of six years of proven experience in brand management and digital marketing.
Exposure to international markets.


Apply by email
HR Manager
hr@snuza.com

Job id : , #71550, 8 views,

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