DIGITAL MEDIA BUYING SPECIALIST

Job Details
Employer: Saggitarius Consulting
A digital media buying specialist will purchase and monitor digital advertising on behalf of the company. The aim is to reach the highest number of people in the target audience at the lowest possible cost using numerous media buying techniques. This individual will also be tasked to help develop revenue-generating campaigns through digital channels focusing on lead generation


Key Responsibilities:

Planning, development and execution of digital campaign

Media Buying:

PPC/ Display - google
Social: Facebook, LinkedIn, Instagram, Twitter
Retargeting

Programmatic media buying
Social/ digital lead generation:

Set up lead generation campaigns on Facebook, LinkedIn, Instagram, and suggest additional channels
Ensure we are reaching our KPI’s at the best CPL
Campaign optimization
Use data analysis to critically assess results and implement updates
Set up audience targeting (Lookalike audiences, Custom Audiences)
Conversion optimization
Google:

Implement PPC campaigns
Re-targeting
Display
Reporting:

Set up analytics and tracking
Compiling monthly reports
Analytically assessing all optimizations and campaign enhancements

Candidate Requirements
Key Requirements:

Exceptional communication skills
Strategic thinking that can deliver great campaign ideas
Multitasking skills necessary for working on concurrent projects
Staying on top of the latest trends to be at the forefront of innovation
Digital guru
Data analysis and insights


Key Performance Areas:

Translate the brief and the strategic requirements into a compelling creative and analytical solution
Being proactive and arriving at topical and tactical ideas
Inspiring the people around you


Required Experience:

Minimum 3 years digital media buying experience
Minimum 3 years digital experience, particularly with, but not limited to the web, social and emerging technologies.
Strong understanding in Google Analytics, AdWords, LinkedIn, Facebook, Google, re-targeting, pixel tracking, campaign optimizations, event tracking
Past copy writing experience is a bonus


Apply Here http://bit.ly/2wdvmt2

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