Digital Marketing Specialist

Job Status: Active โœ“

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Job TypeFull Time

About the Position

Our client is a dynamic company based in Bellville, Cape Town, and they are seeking to employ a Digital Marketing Specialist.

Advise clients on how best to measure their digital activities
Understand client objectives and determine the relevant KPIs and methods for measuring these objectives
Setup up the tracking and monitoring of paid and organic digital activities using the appropriate digital measurement tools to ensure effectiveness and ROI are fully measured
Analyse and report on the performance of all paid and organic digital activity, identifying insights and recommendations for the continued improvements of social activities
Create and automate ongoing reporting for digital activities allowing clients to continually see and understand the performance and impact of digital
Create performance specific presentations for non-technical stakeholders and attend regular meetings to present findings and recommendations
Coordinate and collaborate with social and digital media teams across the companies to produce regular reports and updates for clients
Identify growth opportunities to improve the execution and performance of social across both paid and organic
Drive improvements in the measurement and delivery of digital across paid and organic
Identify growth opportunities to improve the execution and performance of
digital across both paid and organic
Provide strategic input for content generation for marketing
Manage implementation of activities between marketing/agencies and technical teams to deliver identified opportunities
Working closely with the marketing and agency teams to ensure all activity is measure
Work on strategic and innovative projects that will help the business bridge the online-offline gap
Key Competencies and Qualifications

Educated to degree level in a relevant and ideally numerate subject
5+ yearsโ€™ work experience with at least 3 years in digital analysis
Google Analytics/Adwords certification an advantage
Background in social and digital analysis, working with data across paid, owned and earned media touch points either from agency or online publisher environment
Hands on knowledge of social analysis tools and platforms such as Meltwater, Brandseye, Facebook Analytics, Twitter Analytics, or similar tools
Familiarity with digital measurement tools such as, Google 360 or Google Analytics
Experience conducting brand tracking and conversion analysis
Numerate thinker with the ability to present findings to non-technical audience, bringing insights to life through engaging presentations
Excellent communications skills, with the ability to interpret analysis or results and communicate to senior stakeholders
Our work makes an impact for our client customers lives and we want to make sure we maintain and grow that positive impact. We believe everything is digital and need to convey our passion to our clients through numbers and provide them with a positive #ROI.

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