Digital Marketing Manager-Giraffe

🗏Job Type

Full Time

Giraffe is an automated mobile recruitment app that aims to help reduce unemployment in South Africa by connecting medium-skilled jobseekers with opportunities and enabling businesses to hire staff faster and cheaper than any other way.

Having achieved significant growth since launching in 2015, reaching ~700k users and securing investment from eBay founder and Silicon Valley billionaire Pierre Omidyar’s VC fund and FirstRand’s Vumela fund, Giraffe is now looking for a highly talented, hands-on digital marketing manager to drive brand awareness and lead generation.

Our goal is to create a scalable, profitable business whilst generating significant positive social impact in South Africa and emerging markets in general. The Digital Marketing Manager position is key to enabling us to reach this goal.

Giraffe is a fun, dynamic company with a super smart team on a mission to build something amazing. We have a great culture and working environment. We love what we do and we have loads of fun doing it!

We are growing very fast and this is a great time to join South Africa's hottest tech startup!

Specific core responsibilities include:

Marketing strategy, execution planning and budget management

Defining the marketing strategy and execution plan- focusing on lead generation
Defining target metrics for lead generation and conversion, and managing against targets
Managing a marketing budget ensuring high ROI
Managing internal team and outsourced partners

Managing all marketing functions- including strategy, content, SEO, SEM, digital marketing, marketing automation and PR
Managing a small internal team (2-4 people initially)
Identifying what to insource and what to outsource
Managing outsourced providers
Working closely with content writers to devise new ideas for digital campaigns- for both employer and jobseeker
Executing digital marketing campaigns to drive awareness and lead generation

Managing all digital marketing channels- including Google, facebook and linkedin- to drive brand awareness and lead generation
Conceiving, creating, operating and analysing ROI on all campaigns- including audience selection, managing pixels and conversion tracking
A/B testing, iterating and optimising campaigns to enhance effectiveness and maximise ROI
Conceiving and experimenting new methods to drive awareness, conversion rates and revenue growth, whilst reducing customer acquisition cost and increasing virality
Requirements

Educational and work experience requirements

Bachelors degree from a top-tier university- min 60%
At least 4 years’ experience in DIGITAL marketing
Experience managing a team of 1-2 people
Expertise in using facebook ad manager, linkedin ad manager, adwords
Experience in Hubspot highly desirable
Essential requirements for the role

Highly analytical and numerate
Excellent problem solving skills
Creative and artistic- with ideas, words and visuals
Curious and willing to experiment
Fast learner- able and willing to learn new things
Highly organised and structured
Autonomous- able to work with minimal oversight
Excellent written and verbal communication skills
Excellent team working skills
Interested in technology and high-growth tech startups
Able to work under pressure
Able to tolerate ambiguity
Interest in making a strong social impact
Remuneration and benefits

Competitive salary, medical aid + share options


Apply Here http://bit.ly/2LplEcz

Job id : , #71753, 21 views,

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