Copywriter

🗏Job Type

Full Time

We are searching for a copywriter to join our Marketing team at our head offices in Cape Town.

MasterStart is a leading EdTech company based in Cape Town, South Africa. Our diverse team includes eCommerce, learning and technology experts focused on online education in Africa.

We offer Academic Institutions the opportunity to build African leaders through meaningful online learning experiences by providing access to University expertise.

Our current offering of online short courses in executive education are built in collaboration with University of Stellenbosch Business School Executive Development. Through this partnership, we support USB-ED in its mandate to provide meaningful learning experiences for Africa’s leaders and give rise to positive change across the African continent.



We’re looking for someone who:

Knows how to weave a digital story and can use words and hard facts into compelling and captivating copy that convert browsers into customers

Can connect with audiences in unexpected ways, by getting to the heart of what drives web and mobile users to read, watch, engage, click and buy

Is challenged and fulfilled by finding new ways to communicate with users who’ve probably heard it all before but are always intrigued by new angles and tactics

Would arm-wrestle over an Oxford comma but embrace constructive feedback and creative trade-offs whenever the results demand it

Sees relentless pace as an opportunity to beat our competitors to market, while remaining calm, resilient and flexible

Brings fresh ideas in producing creative web and social media content in a deadline-driven, results-focused creative/marketing environment

Harbours an insatiable ability to write, edit and proof-read content that works hard to tell a story but even harder to provoke a response with our users and encourage them to take the actions we need them to

Can demonstrate exposure to all kinds of content formats and types, from marketing campaigns to blog posts

Has an equal preference and aptitude for both short-form and long-form copy, from a couple of words for a social post to several hundred words for an in-depth article, mailer or website

Has experience with Search Engine Optimisation, keyword targeting and link building

Has a good level of experience scripting, sourcing and producing multimedia content, including photos, videos and audio (ideally with editing experience using the Adobe suite)

Can work very comfortably in Content Management Systems - WordPress preferred

Can navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence

Is used to aligning with industry best practice, including content delivery standards and usability



This means that you’d need to bring a unique mix of experience and expertise to the role to:

Create all the content needed to maintain a consistently high level of performance across marketing campaigns, from social media marketing and PPC ads to product websites and new brand collateral

Create a compelling presence organically that grows results across search engines and improves reach on social platforms, helping us to earn growing market share alongside our paid activities

Create and test a wide range of content formats, including short-form copy, long-form content, photos, videos, infographics, data visualization, audio, landing pages, and email communication and campaigns

Learn about our users and what drives them to read, watch, engage, click and buy - helping to determine new angles and techniques to connect with them in unexpected ways and stand out from our competitors, building our brands as credible, trustworthy destinations with a user experience that beats the rest

Collaborate with our marketing, design and development teams through brainstorming, briefing and open communication to build campaigns, products and services that are engaging, relevant and profitable

Contribute to a culture that is about working hard, celebrating our achievements, giving credit where it’s due, respecting what we all bring to the table, and building our future as one team, with one goal: to generate incredible results and have loads of fun doing it.



To make our shortlist, we’d love your expertise to be backed up by:

3-year Bachelor Degree or Diploma in Copywriting, Journalism, Communications or Marketing

1-2 years of experience as a digital content producer, digital copywriter, digital communications or media practitioner, or digital marketer

Samples of your very best work, both short-form and long-form


Apply Here http://bit.ly/2LLHd7C

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