Brand Consultant- Gauteng

Job Status: Active ✓

https://jobking.co.za/75215

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Job TypeFull Time

Job Description RCL FOODS is seeking a Business Development Consultant to join our Group Division. The role will be based in Gauteng and report to the Regional Outlet Manager. RCL FOODS is looking for a self-motivated and driven individual who has a passion for food.

RCL FOODS entrusts the Brand Consultant to:
Drive growth of RCL portfolio at Outlet level. Drive increased SKUs per outlet in your territory; Drive compliance in National/ Regional account listings. Drive effective National/ Regional promotional executions within your territory to drive volume growth.
To ensure availability of RCL Foods range at a unit level. Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. To continually search for growth opportunities by adding new SKU’s and adding new sites.
Use their product preparation knowledge to do informal training to deliver consistent/ improved product quality. Review Outlet skill and allocate resource/ training accordingly at an Outlet level within your territory which in turn will encourage consumer repeat purchase.
Minimum Requirements Minimum of a Marketing and sales diploma (Not compulsory)/ Hotel School / Chef School graduate preferred
Valid Code EB drivers’ license,
Computer literacy,
1 to 2 years direct selling experience (Relevant food service experience preferred).
Duties & Responsibilities STRATEGY FORMULATION
Design/ apply Outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area through problem solving. Devise action plans to improve the Front of House availability and preparation quality of your territory by leveraging the Operator management/staff/ Regional Trade Manager and also RCL Route to Market partner and In-Field colleagues

CUSTOMER RELATIONSHIP MANAGEMENT
Manage Territory Outlet Relationships. Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level which will intern deliver on National Account, Channel and Regional Plans. Also ensuring availability of the full listed range for all RCL products at all outlets, both through back of house education and front of house availability. Work closely with the RTM partners designated to your outlets to ensure appropriate order levels, stock holdings, delivery, POS provision and returns management, and to ensure high service levels to your customer outlet. Build a reputation as the RCL Culinary Expert in Outlet operations, through knowledge of the processes and use of insight to add relevant new products that add/ grow value to the outlets profit

MARKETING MANAGEMENT
New product Development. This role is the forefront of new product line introduction; you will be required to ensure new product listings are presented/ prepared in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/ value add, in addition of new products to the pantries and processes of the outlets in your territory. Individual will be responsible for driving the increase in number of our RCL SKUs used in each outlet.

MARKETING AND PROMOTION
This role will be highly involved in the activation of promotional activities at an outlet level within your Territory. The key is to ensure you deliver against the briefs and are timeous with your placement and training. You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory. POS should be audited if placed by RTM partner staff but if not there you will place it. You may be required to assist in various promotional activities at different locations. Manage the warmer/cabinet infrastructure and outsourced servicing for you region, this will include; inspection recording/ auditing and administering maintenance issues as well as placing merchandising as required.

MARKET AND CUSTOMER INSIGHT MAINTENANCE
Provide the business with any information on competitors that is affecting your performance in the territory and with your Regional Manager make sure you are adapting plans to combat our competitors appropriately and seeking support if the required response is out of your scope. Keep the Channel Teams informed of latest developments and trading realities at an outlet level by feeding back any new operator issues that affect the relevance of our RCL range of products within your outlets. Track/ Audit RCL brand portfolio and competitor prices across all customers/ outlets.

SUPPLY CHAIN DISTRIBUTION MANAGEMENT
Provide management of the distribution link between RCL supply chain and the Customer’s outlet ensuring full availability to the consumer. Conduct regular reviews of distribution and product delivery efficiency by the different Distribution partners and discuss issues with the relevant partner representatives. Ensure that you regularly provide feedback to your Manager/ Trade. Manager on customer service measures and resolve problems arising (complaints, on time delivery and order fill). Your involvement within the outlet will be frequent (Frequency will be aligned to customer ranking) and your level of interaction hold you in high regard; especially when driving commercial conversation and skill review. You need to use this status to have a strong influence on the Front of House product availability, ranging and day part offering. Your main focus being one of driving full availability.

FINANCIAL MANAGEMENT
You will be required to discuss concepts such as cost-in-use, margin etc. in your selling process. In additional; assist with wastage management and assist in guiding best practice. Deliver Territory revenue target


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